Last week, Livra Panels was one of the main sponsors in Mexico’s most important market research congress. AMAI’s “Reinventando AMAI” congress, focussed on new market research technologies and innovation. Judging by the topics presented, the sponsors and the conversations we had with clients and other companies we can see an encouraging improvement in the adoption [...]

eMarketer has released a new study that shows the growth US Hispanic Internet users had since last year. The study also projects that by 2012 there will be nearly 30 million. Something interesting about the US Hispanic population is that, as the article reminds, it is not a homogeneous market. Latinos in the US are [...]

A report from eMarketer indicates that Hispanics in the US are heaviest media users. Citing a variety of sources (Terra, ComScore, Burson-Marsteller, Experian Simmons) the following findings are disclosed : •  In February 2008 the average Hispanic-American over the age of 11 spent more time online than watching television. •  Every day, more than half [...]

eMarketer just released some new Internet penetration figures sorted by race / ethnicity. Hispanics in the US are still the third largest “ethnicity” on the Internet, accounting for 10% of all US Internet users: More info here: African Americans Still Lag Online [eMarketer]

eMarketer has released a report called “Hispanic Americans Online: A fragmented population” with some very interesting findings, the report states that 18.8 million Hispanic Americans are online and that the number will grow to 25 million in 2011. The report also points out a reality that marketers and researchers have been too stubborn (or most [...]

An article on the Argentine newspaper La Nación shows the results of a study carried out by “Centro Hispano Pew” in the US. The study concludes that a smaller proportion of the US Hispanic population uses the Internet in comparison with non Hispanic whites and non Hispanic blacks. Apparently, 56% of Hispanics use the Internet [...]