…and comment about them. Over 95% of our panelists hold at least one account in a social network.  These results are from a recent study that we carried out in the following 5 Latin American countries; Argentina, Brazil, Chile, Colombia and Mexico, interviewing a total of 4,600 people in 10 days. Take a look at [...]

The FIFA World Cup is (without doubt) the largest sporting event worldwide. The fact that it’s only done once every four years makes it even more exciting. As in most of Europe, Latin Americans are crazy about the sport. The day the cup was over we launched a (rather large) survey where we interviewed around [...]

Last week, Livra Panels was one of the main sponsors in Mexico’s most important market research congress. AMAI’s “Reinventando AMAI” congress, focussed on new market research technologies and innovation. Judging by the topics presented, the sponsors and the conversations we had with clients and other companies we can see an encouraging improvement in the adoption [...]

According to a report released by Cisco, broadband connections in Argentina have increased an amazing 35% during 2008. The finding comes from the 7th edition of the Cisco Broadband Barometer, which is issued every 6 months by Cisco and IDC. Mobile Broadband also registered strong growth of 50.4 % during the second half of 2008, [...]

According to a recently released ComScore report, Mexico has the second-largest Internet population in Latin America, with 12.7 million home and work users and total of 24.7 million users in the extended universe. The report unveils a few previously unknown details: Mexican Internet users skew dramatically young: 7`% of Mexico’s online population is under the [...]

Since the “Swine Flu” outbreak started in Mexico, the world has been paying close attention to how the crisis develops. Last week we conducted a survey among 5,700 people from 8 different countries in Latin America (Argentina, Brasil, Ecuador, Chile, Colombia, Mexico, Peru and Venezuela) to find out how was the swine flu outbreak impacting on peoples lives, what was the level of information and alarm and their understanding of the disease.

According to this eMarketer article (which quotes the latest comScore measurment) the Internet surpassed the 1 billion user mark. In fact, eMarketer puts the number at 1.172 billion when a broader sense of the definition is applied (counting access from Internet cafes, mobile phones or PDAs). “Surpassing 1 billion global users is a significant landmark [...]

A study focused in the usage of social networks in Latin America conducted by comScore found that 85% of Brazilian internet users over 15 years old (that have connected from work or home) have visited social networking websites. The year to year growth is a significant 9% when compared to September 2007, when  the figure [...]

According to this Knowledge@Wharton article workers and professionals in Latin America are finally overcoming the connectivity gap that had always kept them behind. The article cites an IDC study showing that 64% of entrepreneurs and independent professionals who use computers in the region are either “hyper-connected” or “more and more connected to the Internet” when [...]

As you now probably heard, Livra Panels has been acquired by Ipsos. Ipsos is the leading market research agency in Latin America and we are very flattered to have been chosen by them. We have worked for 8 years to build (what we believe is) a fantastic company. We managed to recruit exceptional people, disrupt [...]