Every day at Livra we face new challenges and we work with a common goal: to have the biggest, best community of panelists in Latin America. Their experience on the site and with our surveys is fundamental to the success of our projects, and so today we are introducing a new incentive system. The new [...]

According to this month’s report by comScore Media Metrix Internet access grew by 15% in Latin America in 2010. Across the region the number of people getting online at home and at work surged to more than 112 million: Venezuela and Colombia showed the most growth, around 25% each, while mature markets like Argentina and Chile [...]

Every month we will share our answers to 2 ESOMAR questions, keep reading! Please describe and explain the types of source(s) for the online sample that you provide. We recruit our panel from a wide array of sources: o From our social networking website – http://www.livra.com o to a vast network of partner websites. Note [...]

The foundation of success for an online investigation project is to thoroughly understand and maintain a panel of committed users that love to share their opinion and influence the decisions of large companies. At Livra Panels we pay close attention to our users’ opinions so that they always have an excellent experience answering our surveys. [...]

Online market research has become, in recent years, the methodology preferred by market leaders. This is not chance. The benefits are clear: it’s faster and cheaper, the panelist is more sincere, images and multimedia can be included, and results can be obtained in real time. Interesting, isn’t it? But before doing studies online it’s important [...]

Every month we will share our answers to 2 ESOMAR questions, keep reading! What experience does your company have with providing online samples for market research? Livra Panels has been providing online research services since 2001. In this period we have managed to accumulate unique experience and knowledge in conducting online research in the countries we [...]

For more than 10 years our core business has been developing technology applied to market research and social opinions, designing and building internal applications to manage all of the processes for Livra Panels. Today we present you: Madmax Madmax is the tool developed by us, Livra, that permits us to handle (and to automate) all [...]

The results of our end of the year survey were so interesting that they got important media coverage in Argentina. Diario Perfil, a major newspaper in Argentina, published a two-page story based on the survey results. The article focused on Latin Americans’ new year’s resolutions, feelings towards the end of year and economic prospects for [...]

2011 is around the corner, that’s why we decided to conduct a survey to determine how Latin Americans performed in 2010 and their outlook for the new year. Most Latin Americans Internet users will spend more than last year on purchases (48%) and plan to stay at home during the holidays (65%). For 2011, 64% [...]

We know that to have information about our panelists is an essential ingredient for your studies, that’s why we prepared a new series of panel books that include everything you will need to assemble your sample. Bon Appetit! So what´s new? Demographic information from more than a million panelists in 21 Latin American countries as [...]