John Tierney, from the New York Times’ Tierney Lab blog, posts an interesting article on the reliability of a survey done by volunteers.
Here are a couple of interesting excerpts:
“Respondents and non-respondents, no doubt, differ on a variety of dimensions, such as how much free time they have, their ability or motivation to introspect, and their [...]

That’s what Steve Jobs said in an interview with  Fortune Magazine. I’m sure they do some research, especially to test advertising. But who can blame him? It’s tough to ask people about products that doesn’t exist. Like the camera phone example, no one said they would want one because they didn’t understand the ways it [...]

According to the Brazilian Quarterly PC tracker study, in 2007 Brasil was the 5th biggest PC market in the world. This is the chart:
1. USA (64 million sold)
2. China (36 million sold)
3. Japan (13 million sold)
4. United Kingdom (11.2 million sold)
5. Brasil (10.7 million sold)
The study also projects that Brasil will be the  third biggest [...]

Today TNS is announcing a preferred partnership relationship with Livra Panels. We are very excited at the prospect of working together with one of the industry leaders!
Here’s the press release:
TNS Partners with Livra Panels to Deliver Online Access Panel Services in Latin America [TNS Global]

This WSJ article talks about how online community sites are being used for research purposes. The sites, which apparently resemble “social networking sites” are set up specifically by brands in order to create a community of users/clients. Yes, the trend I guess is increasing but haven’t people been doing this for years? I remember P&G [...]

After all that practising, vocalizing, endless rehearsals. We give you our Christmas special…
Untitled from Livra Panels on Vimeo.

The New York Times publishes an interesting (?) article about how cellphones are affecting the accuracy of poll sampling. Because more and more people only have a cellphone and no land line and cellphones are not geographically based, this brings problems. The article says…
“Since the 1970s, pollsters have relied on sampling techniques that depend [...]

Hi there,
This is a first release of results of our (impressive) digital lifestyle survey conducted a couple of months ago…
As opposed to USA and Europe where there seems to be a uniform social networking trend, Latin America shows fragmented usage.
This report is based on a study conducted in Latin America in September 2007 by Livra [...]

For the last few months we spotted an alarming (and somewhat hilarious) trend among the market research crowd, it seems to be mentioned in every conference. We think it started back in April when someone announced the “potential” that the online game Second Life had for the research and advertising industries. At the time we [...]

Our industry is faced with a common problem, how to keep people interested in completing online surveys? Decreasing response rates are affecting everybody and the key seems to be finding a way to engage people with something other than e-mail.
I have always argued that the problem with online research is that with the exception of [...]