The Market Research industry is changing, driven by new technologies and by the continued global growth of Internet, social networks and mobile devices. Because of this situation, ESOMAR saw that researchers needed a multidimensional approach. That is why this year the traditional Online event stepped up a notch, and the program was divided into three-dimensional [...]

This month we will share our answers to two ESOMAR questions in order to help us show you what Livra is all about. Do you have a confirmation of identity procedure? Do you have procedures to detect fraudulent respondents at the time of registration with the panel? If so, please describe. There are several control [...]

In July 2011 we conducted an internal study with the aim of gathering information and reviewing the online habits of our panelists. The study was implemented in all countries, but right now we want to highlight some data that was gathered from our panel in Mexico, Brazil and Argentina, where more than 10,000 panelists participated! At present, Internet penetration in the region is growing every day, and we believe it is [...]

Livra Panels will be present this week in Miami (26-28 October) for the event ’3D Digital Dimensions’ held by Esomar. There are remarkable changes taking place in the digital world regarding online research, technology, social media as well as mobile. The Esomar traditional online format will be broken up into three cutting edge topics; 1. [...]

Once again Livra Panels will be present at two of the most important Market Research events held within the South American region. SAIMO 2011 – 4th Congress – 29th and 30th of August AMAI 2011 – 7th and 8th of September We are again proud sponsors of these two events and will be present with [...]

Internet technology has matured a lot over the last few years and these days, most users have the ability to easily stream video and audio content to their personal computers. Internet users are chomping at the bit to consume content digitally: services like Netflix and Hulu are transforming the television and movie industries by taking [...]

Although women currently have ever-increasing importance in the work world, ground gained through struggles that have lasted more than 50 years, in the home women continue to be the ones who are tasked with cooking for their families. According to a survey about household habits conducted by Livra Panels among 18,700 people in Argentina, Chile, [...]

This month we are proud to be a sponsor for this year’s ESOMAR Best Of-Argentina meeting. The meeting, which will take place the evening of July 14th in Buenos Aires, is titled “Latinovation 2.0″ and will focus on the latest market research innovations and ways to apply them to the Latin American market. Throughout the [...]

Two months ago we launched a new incentive program as part of our ongoing efforts to provide the best online panelist experience in the region. Our panelists in Argentina now earn points upon completing Livra surveys, which they can cash in for chances to win prizes or donate to NGOs. (We’ll be rolling out the [...]

The results of our recent survey about work habits caught the attention of La Tercera in Santiago Chile, one of the leading newspapers in South America. We conducted the study across six countries in Latin America: Chile, Argentina, Brazil, Mexico, Colombia and Venezuela. La Tercera’s article, written by journalist Noelia Zunino and appeared in their [...]