Last week, on the 2nd and 3rd of November Buenos Aires was host to the 3rd SAIMO (Argentine Society of Marketing and Opinion Researchers) Congress, with the title “Research for Decision Making“.
This time, given that Buenos Aires is our home city, we decided that Livra Panels should participate a bit more actively. We were determined [...]

Our team will be attending the ESOMAR Online Research Conference in Chicago next week so if you are around please look us up! We’ll be happy to tell you more about what Livra can do for you. We can also organise private meetings during our stay in Chicago. If you are interested, just contact us.

Looking [...]

The user generated content explosion

It has been already a few years since the social networking phenomenon started developing on the Internet, even before that (through the rise of blogs) we saw very early signs of a trend that is now clear and unstoppable. Given the right tools, people will express themselves. They post their thoughts [...]

The research industry has a very good answer to those that question its validity in these times of crisis. When times are bad you need to make better, faster and more informed decisions. That is where market research comes in, especially online research which allows you to get faster results.
Nevertheless, big consumer marketers are seeking [...]

According to this eMarketer article (which quotes the latest comScore measurment) the Internet surpassed the 1 billion user mark. In fact, eMarketer puts the number at 1.172 billion when a broader sense of the definition is applied (counting access from Internet cafes, mobile phones or PDAs).
“Surpassing 1 billion global users is a significant landmark in [...]

As you now probably heard, Livra Panels has been acquired by Ipsos. Ipsos is the leading market research agency in Latin America and we are very flattered to have been chosen by them.
We have worked for 8 years to build (what we believe is) a fantastic company. We managed to recruit exceptional people, disrupt a [...]

comScore has released their usual web rankings for the April 2008 period.
Brazil is still at the top with 19.3 Million users, Mexico and Argentina follow.
Here is the full chart:

The report gives a very complete picture of the Internet landscape in the region. Usage per country, top websites and other data.
Check the press release here:
comScore Releases [...]

A Research Live article reveals the results of a study about online virtual worlds used for research. The study was conducted by Gartner. In an interview, the author of the study gives some interesting points, here are some excerpts:
“If there is a community in a virtual world that is targeted, then fine,” he says. “Otherwise [...]

John Tierney, from the New York Times’ Tierney Lab blog, posts an interesting article on the reliability of a survey done by volunteers.
Here are a couple of interesting excerpts:
“Respondents and non-respondents, no doubt, differ on a variety of dimensions, such as how much free time they have, their ability or motivation to introspect, and their [...]

That’s what Steve Jobs said in an interview with  Fortune Magazine. I’m sure they do some research, especially to test advertising. But who can blame him? It’s tough to ask people about products that doesn’t exist. Like the camera phone example, no one said they would want one because they didn’t understand the ways it [...]