As you now probably heard, Livra Panels has been acquired by Ipsos. Ipsos is the leading market research agency in Latin America and we are very flattered to have been chosen by them.
We have worked for 8 years to build (what we believe is) a fantastic company. We managed to recruit exceptional people, disrupt a […]

comScore has released their usual web rankings for the April 2008 period.
Brazil is still at the top with 19.3 Million users, Mexico and Argentina follow.
Here is the full chart:

The report gives a very complete picture of the Internet landscape in the region. Usage per country, top websites and other data.
Check the press release here:
comScore Releases […]

A Research Live article reveals the results of a study about online virtual worlds used for research. The study was conducted by Gartner. In an interview, the author of the study gives some interesting points, here are some excerpts:
“If there is a community in a virtual world that is targeted, then fine,” he says. “Otherwise […]

John Tierney, from the New York Times’ Tierney Lab blog, posts an interesting article on the reliability of a survey done by volunteers.
Here are a couple of interesting excerpts:
“Respondents and non-respondents, no doubt, differ on a variety of dimensions, such as how much free time they have, their ability or motivation to introspect, and their […]

That’s what Steve Jobs said in an interview with  Fortune Magazine. I’m sure they do some research, especially to test advertising. But who can blame him? It’s tough to ask people about products that doesn’t exist. Like the camera phone example, no one said they would want one because they didn’t understand the ways it […]

According to the Brazilian Quarterly PC tracker study, in 2007 Brasil was the 5th biggest PC market in the world. This is the chart:
1. USA (64 million sold)
2. China (36 million sold)
3. Japan (13 million sold)
4. United Kingdom (11.2 million sold)
5. Brasil (10.7 million sold)
The study also projects that Brasil will be the  third biggest […]

Today TNS is announcing a preferred partnership relationship with Livra Panels. We are very excited at the prospect of working together with one of the industry leaders!
Here’s the press release:
TNS Partners with Livra Panels to Deliver Online Access Panel Services in Latin America [TNS Global]

This WSJ article talks about how online community sites are being used for research purposes. The sites, which apparently resemble “social networking sites” are set up specifically by brands in order to create a community of users/clients. Yes, the trend I guess is increasing but haven’t people been doing this for years? I remember P&G […]

After all that practising, vocalizing, endless rehearsals. We give you our Christmas special…

Untitled from Livra Panels on Vimeo.

The New York Times publishes an interesting (?) article about how cellphones are affecting the accuracy of poll sampling. Because more and more people only have a cellphone and no land line and cellphones are not geographically based, this brings problems. The article says…
“Since the 1970s, pollsters have relied on sampling techniques that depend […]