Category Archives: Cool

Cool stuff in the research world

The New Livra.com BETA is now out…

Yes, after many many many (many) months of work, we are releasing a closed BETA of the new Livra (Code name Cereza). The new Livra is the first social networking website of its kind, totally focused on product reviews and surveys. We think it’s awesome, yes we are kind of biased but first report from [...]

Brasil is the 5th biggest PC market in the World.

According to the Brazilian Quarterly PC tracker study, in 2007 Brasil was the 5th biggest PC market in the world. This is the chart: 1. USA (64 million sold) 2. China (36 million sold) 3. Japan (13 million sold) 4. United Kingdom (11.2 million sold) 5. Brasil (10.7 million sold) The study also projects that [...]

Over 100 million users projected in Latin America for 2008

eMarketer just released new global Internet penetration numbers. Although still behind the other regions, Latin America keeps growing steadily. These are the latest numbers: According to eMarketer: “Countries such as China, Russia, India, Brazil and Mexico are relatively immature Internet markets and will be the primary drivers for worldwide Internet user growth over the next [...]

Facebook now available in Spanish. Well done.

Since yesterday Facebook is available in Spanish. It’s interesting for us how from all the languages they could choose to launch first, Spanish was the chosen one. This shows how increasingly important the Spanish speaking world is becoming for the Internet giants (MySpace launched their Spanish version a few months ago). We released some results [...]

TNS and Livra Panels are now partners for Latin America

Today TNS is announcing a preferred partnership relationship with Livra Panels. We are very excited at the prospect of working together with one of the industry leaders! Here’s the press release: TNS Partners with Livra Panels to Deliver Online Access Panel Services in Latin America [TNS Global]

We are the first result on Google when you search for “Esomar Orlando”.

Yes, how cool is that? Too bad it links to our very poor post about it

Brazil to boost broadband access…

Brazil seems to be doing everything right at the moment, they just announced a government plan to expand broadband Internet access to nearly everyone who has a telephone line. The project, which would cost $ 1.7 billion, mostly consists in laying new fiber optic telephone lines. The press release says that although Brazil has more [...]

Facebook Polls being used as spam…

Well, for those of you who were hoping there were any flaws or disadvantages to using Facebook polls… one just popped up. According to this post, a series of “spammy” polls have been showing up on Facebook, here are some examples: (This one is particularly funny…) I’m sure Facebook will find a way of dealing [...]

In-game market research… awesome.

Business Week published an article about teen social networking site / online game Habbo, explaining how they use the game for market research purposes. The site claims to have over 76 million avatars created as opposed to the 4 million Second Life has. The research project, mostly for tracking teen trends and buying habits, was [...]

We’re back…

Hi, apologies to everybody for this very long break. We had a couple of very busy weeks. First the CASRO conference, which went great, you can download our presentation from here. Here’s a very blurry picture of Diego speaking… And then the world cup! As you know, this is a crucially important event around the [...]