…and comment about them. Over 95% of our panelists hold at least one account in a social network.  These results are from a recent study that we carried out in the following 5 Latin American countries; Argentina, Brazil, Chile, Colombia and Mexico, interviewing a total of 4,600 people in 10 days. Take a look at [...]

The FIFA World Cup is (without doubt) the largest sporting event worldwide. The fact that it’s only done once every four years makes it even more exciting. As in most of Europe, Latin Americans are crazy about the sport. The day the cup was over we launched a (rather large) survey where we interviewed around [...]

In case you missed it…

The research industry has a very good answer to those that question its validity in these times of crisis. When times are bad you need to make better, faster and more informed decisions. That is where market research comes in, especially online research which allows you to get faster results. Nevertheless, big consumer marketers are [...]

According to this eMarketer article (which quotes the latest comScore measurment) the Internet surpassed the 1 billion user mark. In fact, eMarketer puts the number at 1.172 billion when a broader sense of the definition is applied (counting access from Internet cafes, mobile phones or PDAs). “Surpassing 1 billion global users is a significant landmark [...]

According to this Knowledge@Wharton article workers and professionals in Latin America are finally overcoming the connectivity gap that had always kept them behind. The article cites an IDC study showing that 64% of entrepreneurs and independent professionals who use computers in the region are either “hyper-connected” or “more and more connected to the Internet” when [...]

As you now probably heard, Livra Panels has been acquired by Ipsos. Ipsos is the leading market research agency in Latin America and we are very flattered to have been chosen by them. We have worked for 8 years to build (what we believe is) a fantastic company. We managed to recruit exceptional people, disrupt [...]

We came across an interesting press release from Hi Media Group this morning: • Latin Americans spend  375 minutes per user per month on social networking sites (as opposed to 249 minutes in USA) • Visitors to social networks grew by 16% from November 2006-June 2007. • With 75% of all unique visitors going to [...]

John Tierney, from the New York Times’ Tierney Lab blog, posts an interesting article on the reliability of a survey done by volunteers. Here are a couple of interesting excerpts: “Respondents and non-respondents, no doubt, differ on a variety of dimensions, such as how much free time they have, their ability or motivation to introspect, [...]

According to the Mercury Times, Google’s Eric Schmidt has indicated that he plans to invest significantly (via acquisitions and growing their own offices) in Latin America. The article mentions that Google expects Latin American sales to more than double this year. That’s awesome (he didn’t mention anything about this though…). We are very optimistic about [...]