In December we conducted a survey to determine how Latin Americans performed in 2011 and their outlook for the new year. Most Latin Americans Internet users will spend more than last year on purchases (46%) and plan to stay at home during the holidays (72%). For 2012, 62% of respondents rated their personal economic prospects [...]

The Market Research industry is changing, driven by new technologies and by the continued global growth of Internet, social networks and mobile devices. Because of this situation, ESOMAR saw that researchers needed a multidimensional approach. That is why this year the traditional Online event stepped up a notch, and the program was divided into three-dimensional [...]

Livra started as a technology company, and today, we continue to lead the way in innovation and new product development. We were motivated by people like Steve Jobs, a “high tech entrepreneur”, who left a legacy of inspiration as well as remarkable advancements in the tech world. It was Jobs himself who once said: “Innovation [...]

Livra Panels will be present this week in Miami (26-28 October) for the event ’3D Digital Dimensions’ held by Esomar. There are remarkable changes taking place in the digital world regarding online research, technology, social media as well as mobile. The Esomar traditional online format will be broken up into three cutting edge topics; 1. [...]

In June 2011 we surveyed 3,500 men and women between the ages of 14 and 64 from Argentina, Brazil, Chile, Colombia, Spain, Mexico, Peru, Portugal and Venezuela. These results reflect the experiences of our panelists. Good news: When we asked our panel about their experience responding to online surveys, 70% said it was very good or good. [...]

At the end of March, we launched a new incentive system whereby our panelists in Argentina receive points for participating in our surveys and can exchange them for chances to win instantly, for tickets in Sweepstakes draws or donate to charities/NGOs.  In a study we carried out in June 2011 we included questions about the [...]

While waiting for a new survey they can respond and create mini-surveys, polls, in our website Livra.com.  We believe that an online panel should be “a lot more” than a collection of e-mail addresses and building an interactive community of consumers that connect with each other and actually enjoy being part of it is the [...]

According to this month’s report by comScore Media Metrix Internet access grew by 15% in Latin America in 2010. Across the region the number of people getting online at home and at work surged to more than 112 million: Venezuela and Colombia showed the most growth, around 25% each, while mature markets like Argentina and Chile [...]

For this year’s special day we carried out a survey to find out a little more about what it means to Latin-Americans and to measure the influence of romance within social networks. Suprisingly, more than one quarter of the 4,672 people we interviewed in Argentina, Chile, Mexico, Peru and Venezuela revealed to have met a [...]

We want to share with you this interesting infographic showing how some key metrics have changed in the world this past ten years. Enjoy! Source: io9.com