Category Archives: Cool

Cool stuff in the research world

Livra joins Ipsos: So what now?

As you now probably heard, Livra Panels has been acquired by Ipsos. Ipsos is the leading market research agency in Latin America and we are very flattered to have been chosen by them.
We have worked for 8 years to build (what we believe is) a fantastic company. We managed to recruit exceptional people, disrupt a […]

Latin Americans are World’s Most-Engaged Social Networkers

We came across an interesting press release from Hi Media Group this morning:
• Latin Americans spend  375 minutes per user per month on social networking sites (as opposed to 249 minutes in USA)
• Visitors to social networks grew by 16% from November 2006-June 2007.
• With 75% of all unique visitors going to social networks, Brazilians […]

Interesting take on online research and “self selected samples”

John Tierney, from the New York Times’ Tierney Lab blog, posts an interesting article on the reliability of a survey done by volunteers.
Here are a couple of interesting excerpts:
“Respondents and non-respondents, no doubt, differ on a variety of dimensions, such as how much free time they have, their ability or motivation to introspect, and their […]

Google knows better, plans big investments in Latin America

According to the Mercury Times, Google’s Eric Schmidt has indicated that he plans to invest significantly (via acquisitions and growing their own offices) in Latin America.
The article mentions that Google expects Latin American sales to more than double this year. That’s awesome (he didn’t mention anything about this though…).
We are very optimistic about the region […]

The New Livra.com BETA is now out…

Yes, after many many many (many) months of work, we are releasing a closed BETA of the new Livra (Code name Cereza).
The new Livra is the first social networking website of its kind, totally focused on product reviews and surveys.
We think it’s awesome, yes we are kind of biased but first report from testers is […]

Brasil is the 5th biggest PC market in the World.

According to the Brazilian Quarterly PC tracker study, in 2007 Brasil was the 5th biggest PC market in the world. This is the chart:
1. USA (64 million sold)
2. China (36 million sold)
3. Japan (13 million sold)
4. United Kingdom (11.2 million sold)
5. Brasil (10.7 million sold)
The study also projects that Brasil will be the  third biggest […]

Over 100 million users projected in Latin America for 2008

eMarketer just released new global Internet penetration numbers. Although still behind the other regions, Latin America keeps growing steadily. These are the latest numbers:

According to eMarketer: “Countries such as China, Russia, India, Brazil and Mexico are relatively immature Internet markets and will be the primary drivers for worldwide Internet user growth over the next five […]

Facebook now available in Spanish. Well done.

Since yesterday Facebook is available in Spanish. It’s interesting for us how from all the languages they could choose to launch first, Spanish was the chosen one. This shows how increasingly important the Spanish speaking world is becoming for the Internet giants (MySpace launched their Spanish version a few months ago).
We released some results in […]

TNS and Livra Panels are now partners for Latin America

Today TNS is announcing a preferred partnership relationship with Livra Panels. We are very excited at the prospect of working together with one of the industry leaders!
Here’s the press release:
TNS Partners with Livra Panels to Deliver Online Access Panel Services in Latin America [TNS Global]

We are the first result on Google when you search for “Esomar Orlando”.

Yes, how cool is that? Too bad it links to our very poor post about it