This month we will share our answers to two ESOMAR questions in order to help us show you what Livra is all about. Do you have a confirmation of identity procedure? Do you have procedures to detect fraudulent respondents at the time of registration with the panel? If so, please describe. There are several control [...]

Internet technology has matured a lot over the last few years and these days, most users have the ability to easily stream video and audio content to their personal computers. Internet users are chomping at the bit to consume content digitally: services like Netflix and Hulu are transforming the television and movie industries by taking [...]

Although women currently have ever-increasing importance in the work world, ground gained through struggles that have lasted more than 50 years, in the home women continue to be the ones who are tasked with cooking for their families. According to a survey about household habits conducted by Livra Panels among 18,700 people in Argentina, Chile, [...]

This month we are proud to be a sponsor for this year’s ESOMAR Best Of-Argentina meeting. The meeting, which will take place the evening of July 14th in Buenos Aires, is titled “Latinovation 2.0″ and will focus on the latest market research innovations and ways to apply them to the Latin American market. Throughout the [...]

Two months ago we launched a new incentive program as part of our ongoing efforts to provide the best online panelist experience in the region. Our panelists in Argentina now earn points upon completing Livra surveys, which they can cash in for chances to win prizes or donate to NGOs. (We’ll be rolling out the [...]

The results of our recent survey about work habits caught the attention of La Tercera in Santiago Chile, one of the leading newspapers in South America. We conducted the study across six countries in Latin America: Chile, Argentina, Brazil, Mexico, Colombia and Venezuela. La Tercera’s article, written by journalist Noelia Zunino and appeared in their [...]

The ability to conduct market research online has made it easier than ever to carry out survey projects by reducing time & cost without sacrificing quality. In the case of urgent projects, working with online surveys makes it possible to achieve results much faster and thus generate added value for the clients. But what goes [...]

Survey writers are responsible for creating questions that will collect useful data from panelists. It’s not an easy task; for every question there’s a variety of ways that it can be asked and each one provides a different type of results. One of the most important factors for the writer to determine is whether the [...]

According to this month’s report by comScore Media Metrix Internet access grew by 15% in Latin America in 2010. Across the region the number of people getting online at home and at work surged to more than 112 million: Venezuela and Colombia showed the most growth, around 25% each, while mature markets like Argentina and Chile [...]