eMarketer just released new global Internet penetration numbers. Although still behind the other regions, Latin America keeps growing steadily. These are the latest numbers: According to eMarketer: “Countries such as China, Russia, India, Brazil and Mexico are relatively immature Internet markets and will be the primary drivers for worldwide Internet user growth over the next [...]

Since yesterday Facebook is available in Spanish. It’s interesting for us how from all the languages they could choose to launch first, Spanish was the chosen one. This shows how increasingly important the Spanish speaking world is becoming for the Internet giants (MySpace launched their Spanish version a few months ago). We released some results [...]

Today TNS is announcing a preferred partnership relationship with Livra Panels. We are very excited at the prospect of working together with one of the industry leaders! Here’s the press release: TNS Partners with Livra Panels to Deliver Online Access Panel Services in Latin America [TNS Global]

Just to give you a little picture of how certain things are in South America, a Brazilian federal judge has “banned” two very popular video games (Counter-strike and EverQuest) because he is apparently sure that they provoke violence. Apparently moments after the ban came into place thousands of teenagers descended from the favelas and gave [...]

This WSJ article talks about how online community sites are being used for research purposes. The sites, which apparently resemble “social networking sites” are set up specifically by brands in order to create a community of users/clients. Yes, the trend I guess is increasing but haven’t people been doing this for years? I remember P&G [...]

After all that practising, vocalizing, endless rehearsals. We give you our Christmas special… Untitled from Livra Panels on Vimeo.

The New York Times publishes an interesting (?) article about how cellphones are affecting the accuracy of poll sampling. Because more and more people only have a cellphone and no land line and cellphones are not geographically based, this brings problems. The article says… “Since the 1970s, pollsters have relied on sampling techniques that depend [...]

Hi there, This is a first release of results of our (impressive) digital lifestyle survey conducted a couple of months ago… As opposed to USA and Europe where there seems to be a uniform social networking trend, Latin America shows fragmented usage. This report is based on a study conducted in Latin America in September [...]

Yes, how cool is that? Too bad it links to our very poor post about it

eMarketer just released some new Internet penetration figures sorted by race / ethnicity. Hispanics in the US are still the third largest “ethnicity” on the Internet, accounting for 10% of all US Internet users: More info here: African Americans Still Lag Online [eMarketer]