A report from eMarketer indicates that Hispanics in the US are heaviest media users. Citing a variety of sources (Terra, ComScore, Burson-Marsteller, Experian Simmons) the following findings are disclosed : •  In February 2008 the average Hispanic-American over the age of 11 spent more time online than watching television. •  Every day, more than half [...]

As part of the upcoming ESOMAR conference in Mexico, we placed an ad on April’s issue of research world which will be given out in the conference. This is a little preview of the ad: Hope you like it!

Latin Business Chronicle reports on a study from ZenithOptimedia that argues that online ad spending in the region is growing at a faster pace than the world average. The reasons cited for this are the following: • Growing Internet Penetration • Increased Internet Usage per person “Brazil’s online ad market grew by 66.6 percent last [...]

We came across an interesting press release from Hi Media Group this morning: • Latin Americans spend  375 minutes per user per month on social networking sites (as opposed to 249 minutes in USA) • Visitors to social networks grew by 16% from November 2006-June 2007. • With 75% of all unique visitors going to [...]

John Tierney, from the New York Times’ Tierney Lab blog, posts an interesting article on the reliability of a survey done by volunteers. Here are a couple of interesting excerpts: “Respondents and non-respondents, no doubt, differ on a variety of dimensions, such as how much free time they have, their ability or motivation to introspect, [...]

We are very excited to announce the opening of our Brazilian office. We also congratulate Joana Lacerda on her new appointment, she is now Regional Director for Latin America and is relocating from our London office to our headquarters in Buenos Aires. Please read the press release here: Livra Panels Opens Office in Brazil as [...]

According to the Mercury Times, Google’s Eric Schmidt has indicated that he plans to invest significantly (via acquisitions and growing their own offices) in Latin America. The article mentions that Google expects Latin American sales to more than double this year. That’s awesome (he didn’t mention anything about this though…). We are very optimistic about [...]

Yes, after many many many (many) months of work, we are releasing a closed BETA of the new Livra (Code name Cereza). The new Livra is the first social networking website of its kind, totally focused on product reviews and surveys. We think it’s awesome, yes we are kind of biased but first report from [...]

That’s what Steve Jobs said in an interview with  Fortune Magazine. I’m sure they do some research, especially to test advertising. But who can blame him? It’s tough to ask people about products that doesn’t exist. Like the camera phone example, no one said they would want one because they didn’t understand the ways it [...]

According to the Brazilian Quarterly PC tracker study, in 2007 Brasil was the 5th biggest PC market in the world. This is the chart: 1. USA (64 million sold) 2. China (36 million sold) 3. Japan (13 million sold) 4. United Kingdom (11.2 million sold) 5. Brasil (10.7 million sold) The study also projects that [...]