Author Archives: Diego

Diego Meller, a co-founder of Livra, is currently its Business Development Director and based in their UK office.

New interesting details about Mexico’s Internet population

According to a recently released ComScore report, Mexico has the second-largest Internet population in Latin America, with 12.7 million home and work users and total of 24.7 million users in the extended universe. The report unveils a few previously unknown details: Mexican Internet users skew dramatically young: 7`% of Mexico’s online population is under the [...]

What is the impact of the swine flu crisis in Latin America? We try to find out.

Since the “Swine Flu” outbreak started in Mexico, the world has been paying close attention to how the crisis develops. Last week we conducted a survey among 5,700 people from 8 different countries in Latin America (Argentina, Brasil, Ecuador, Chile, Colombia, Mexico, Peru and Venezuela) to find out how was the swine flu outbreak impacting on peoples lives, what was the level of information and alarm and their understanding of the disease.

A billion Internet users worldwide, Brazil in the top 10.

According to this eMarketer article (which quotes the latest comScore measurment) the Internet surpassed the 1 billion user mark. In fact, eMarketer puts the number at 1.172 billion when a broader sense of the definition is applied (counting access from Internet cafes, mobile phones or PDAs). “Surpassing 1 billion global users is a significant landmark [...]

85% of Brazilian Internet users have visited social networking websites in September 2008

A study focused in the usage of social networks in Latin America conducted by comScore found that 85% of Brazilian internet users over 15 years old (that have connected from work or home) have visited social networking websites. The year to year growth is a significant 9% when compared to September 2007, when  the figure [...]

Livra Campfire, a new Livra classic.

In Livra we believe that having a good time is very important and that through having a good time we can improve the way we work together. At Livra, we traditionally do two annual events. One around mid year and one near Christmas. These events have the following objectives: Get to know each other more [...]

Latin America’s professionals are world’s most connected

According to this Knowledge@Wharton article workers and professionals in Latin America are finally overcoming the connectivity gap that had always kept them behind. The article cites an IDC study showing that 64% of entrepreneurs and independent professionals who use computers in the region are either “hyper-connected” or “more and more connected to the Internet” when [...]

US Hispanic Internet users growing steadily

eMarketer has released a new study that shows the growth US Hispanic Internet users had since last year. The study also projects that by 2012 there will be nearly 30 million. Something interesting about the US Hispanic population is that, as the article reminds, it is not a homogeneous market. Latinos in the US are [...]

Online Panel Recruitment 2.0

We just announced the launch of our new recruitment websites, the new Livra.com. The new website is a major overhaul from the previous version of Livra in a variety of ways. The most important features are the following: Users can connect with friends and follow their activity (for example if they wrote reviews on products, [...]

comScore releases Latin America web rankings for April 2008

comScore has released their usual web rankings for the April 2008 period. Brazil is still at the top with 19.3 Million users, Mexico and Argentina follow. Here is the full chart: The report gives a very complete picture of the Internet landscape in the region. Usage per country, top websites and other data. Check the [...]

Gartner study finds virtual worlds not ready for research

A Research Live article reveals the results of a study about online virtual worlds used for research. The study was conducted by Gartner. In an interview, the author of the study gives some interesting points, here are some excerpts: “If there is a community in a virtual world that is targeted, then fine,” he says. [...]