Our team will be attending the ESOMAR Online Research Conference in Chicago next week so if you are around please look us up! We’ll be happy to tell you more about what Livra can do for you. We can also organise private meetings during our stay in Chicago. If you are interested, just contact us.

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In case you missed it…

Last week, Livra Panels was one of the main sponsors in Mexico’s most important market research congress. AMAI’s “Reinventando AMAI” congress, focussed on new market research technologies and innovation.
Judging by the topics presented, the sponsors and the conversations we had with clients and other companies we can see an encouraging improvement in the adoption of [...]

The user generated content explosion

It has been already a few years since the social networking phenomenon started developing on the Internet, even before that (through the rise of blogs) we saw very early signs of a trend that is now clear and unstoppable. Given the right tools, people will express themselves. They post their thoughts [...]

According to a report released by Cisco, broadband connections in Argentina have increased an amazing 35% during 2008.
The finding comes from the 7th edition of the Cisco Broadband Barometer, which is issued every 6 months by Cisco and IDC.
Mobile Broadband also registered strong growth of 50.4 % during the second half of 2008, demonstrating that [...]

The research industry has a very good answer to those that question its validity in these times of crisis. When times are bad you need to make better, faster and more informed decisions. That is where market research comes in, especially online research which allows you to get faster results.
Nevertheless, big consumer marketers are seeking [...]

According to a recently released ComScore report, Mexico has the second-largest Internet population in Latin America, with 12.7 million home and work users and total of 24.7 million users in the extended universe.
The report unveils a few previously unknown details:

Mexican Internet users skew dramatically young: 7`% of Mexico’s online population is under the age of [...]

Since the “Swine Flu” outbreak started in Mexico, the world has been paying close attention to how the crisis develops. Last week we conducted a survey among 5,700 people from 8 different countries in Latin America (Argentina, Brasil, Ecuador, Chile, Colombia, Mexico, Peru and Venezuela) to find out how was the swine flu outbreak impacting on peoples lives, what was the level of information and alarm and their understanding of the disease.

According to this eMarketer article (which quotes the latest comScore measurment) the Internet surpassed the 1 billion user mark. In fact, eMarketer puts the number at 1.172 billion when a broader sense of the definition is applied (counting access from Internet cafes, mobile phones or PDAs).
“Surpassing 1 billion global users is a significant landmark in [...]

A study focused in the usage of social networks in Latin America conducted by comScore found that 85% of Brazilian internet users over 15 years old (that have connected from work or home) have visited social networking websites.
The year to year growth is a significant 9% when compared to September 2007, when  the figure was [...]