The FIFA World Cup is (without doubt) the largest sporting event worldwide. The fact that it’s only done once every four years makes it even more exciting. As in most of Europe, Latin Americans are crazy about the sport.
The day the cup was over we launched a (rather large) survey where we interviewed around 9,000 [...]

This article, published on the may issue of “Research World” magazine was written by one of Livra’s co-founders.

Opportunities for online research are huge but let’s treat our participants as the savvy web surfers that they are.

Latin America has been a land of opportunity ever since its discovery over 500 years ago. From the time [...]

Still haven’t heard enough about social media? Don’t worry, we’ll tell you all about it (and more!) in the upcoming ESOMAR Latin America conference.
The conference, which is happening in Cartagena (Colombia) between May 23 and May 25 is entitled “The Innovation Journey” and will focus on the Latin American market research industry. The programme offers [...]

Our team will be attending the ESOMAR Online Research Conference in Chicago next week so if you are around please look us up! We’ll be happy to tell you more about what Livra can do for you. We can also organise private meetings during our stay in Chicago. If you are interested, just contact us.

Looking [...]

In case you missed it…

Last week, Livra Panels was one of the main sponsors in Mexico’s most important market research congress. AMAI’s “Reinventando AMAI” congress, focussed on new market research technologies and innovation.
Judging by the topics presented, the sponsors and the conversations we had with clients and other companies we can see an encouraging improvement in the adoption of [...]

The user generated content explosion

It has been already a few years since the social networking phenomenon started developing on the Internet, even before that (through the rise of blogs) we saw very early signs of a trend that is now clear and unstoppable. Given the right tools, people will express themselves. They post their thoughts [...]

According to a report released by Cisco, broadband connections in Argentina have increased an amazing 35% during 2008.
The finding comes from the 7th edition of the Cisco Broadband Barometer, which is issued every 6 months by Cisco and IDC.
Mobile Broadband also registered strong growth of 50.4 % during the second half of 2008, demonstrating that [...]

The research industry has a very good answer to those that question its validity in these times of crisis. When times are bad you need to make better, faster and more informed decisions. That is where market research comes in, especially online research which allows you to get faster results.
Nevertheless, big consumer marketers are seeking [...]

According to a recently released ComScore report, Mexico has the second-largest Internet population in Latin America, with 12.7 million home and work users and total of 24.7 million users in the extended universe.
The report unveils a few previously unknown details:

Mexican Internet users skew dramatically young: 7`% of Mexico’s online population is under the age of [...]