Last week, on the 2nd and 3rd of November Buenos Aires was host to the 3rd SAIMO (Argentine Society of Marketing and Opinion Researchers) Congress, with the title “Research for Decision Making“.

This time, given that Buenos Aires is our home city, we decided that Livra Panels should participate a bit more actively. We were determined to make the congress a success, so we submitted a paper to present (it got selected!) and we became one of the main sponsors of the event. In that order

Our (awesome looking) stand, was a great way to interact with the crowd and get approached by the Argentine research community. It was great to be able to explain face to face what the benefits of online research are and how we can help them. The adoption of online research in Argentina (and most of the region) is still very low, in some cases below 1% of data collection is done online.

The Livra Team at the SAIMO stand

Our presentation, given by Diego Meller talked about The Impact of Web 2.0 on Market Research.  It focused mainly on explaining the transformation between the original web experience and what has become known as Web 2.0 and how this phenomenon affects the way we communicate and express our opinions every day.

The presentation was also supported by original data gathered in a study Livra did about social networks and web 2.0 in Latin America, 3,000 people in 6 different countries of the region were interviewed. We’ll publish some of these results later this week.

Thanks to everybody that came to visit to the stand and to SAIMO for organising and giving us the chance to present.