eMarketer has released a new study that shows the growth US Hispanic Internet users had since last year. The study also projects that by 2012 there will be nearly 30 million.

Something interesting about the US Hispanic population is that, as the article reminds, it is not a homogeneous market. Latinos in the US are spread throughout different states and cities, some speak English and some don’t. And there are various degrees of acculturation, assimilation and income.

It is also important to understand that, as in Latin America, Latinos in the US come from a variety of countries and heritages that do not often share the same costumes, language and habits.

From an online research perspective, it may be the case that the way to approach hispanics in the US may be analog to the way we approach different Latin American respondents - Differently

The full article here:

The US Hispanic Online Populations [eMarketer]