We just announced the launch of our new recruitment websites, the new Livra.com.
The new website is a major overhaul from the previous version of Livra in a variety of ways. The most important features are the following:
- Users can connect with friends and follow their activity (for example if they wrote reviews on products, or completed surveys)
- We let people create their own mini surveys, but in a very fun way. These surveys can be embedded in any website or blog.
- User can write and read product reviews as before, but now they can also add their own products to review them.
Why is this so important?
We believe that an online panel should be “a lot more” than a collection of e-mail addresses and building an interactive community of consumers that interact with each other and actually enjoy being part of it is the way to go. With this new platform people can get familiar with the idea of “opinions” and “reviews” and “online surveys” a lot easier, they can even create surveys themselves and send it to friends. They can be part of something that is a lot more entertaining.
The industry is also very aware of declining e-mail response rates and we have to find alternative ways to get in touch with our users. It’s no secret that social networking is the current trend on the Internet, and tapping into this seems to be the way to go.
Although still experimental, the new website is a major milestone for Livra:
- The website is available in 14 countries and three languages
- Including English and Spanish for the US
- It took an incredible amount of time and effort (we started working on the new platform over a year ago, code name was “Cereza”, which means “Cherry” in Spanish).
- The platform is built in a way that we can grow and scale it in size and features rather easily from now on. So this is just the beginning.
After almost two months of private beta we can say that so far the results have been fantastic. People are finding the site entertaining and easy to use and the viral aspect of it is starting to work.
You can check out the site here:
The launch press release here:
http://www.livrapanels.com/en/press11.htm
And some photos of our internal launch party here:
http://www.flickr.com/photos/livra/sets/72157605461355307/
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