A report from eMarketer indicates that Hispanics in the US are heaviest media users. Citing a variety of sources (Terra, ComScore, Burson-Marsteller, Experian Simmons) the following findings are disclosed :

•  In February 2008 the average Hispanic-American over the age of 11 spent more time online than watching television.

•  Every day, more than half (56%) of Hispanic-Americans surveyed said they spent at least an hour online, which was slightly more than the 50% who spent an hour or more watching TV.

•  More Hispanic-American Internet users spent 13 or more hours online (30%) than watched TV for the same amount of time (23%).

•  Hispanic-Americans ages 12 to 34 were on the Internet more than those 35 and older, who tended to spend more time watching TV than online.

• Three-quarters of respondents multitasked, saying they always or very frequently used the Internet and TV together.

• Of those, 44% e-mailed or instant messaged about the shows they were watching and 40% researched products being advertised on TV.

• Although Hispanic-American Internet usage is greater than that of the general US population, the group is still under-represented online, especially in broadband access.

 The article can be found here:

Hispanic-Americans Are Heaviest Media Users [eMarketer]