Latin Business Chronicle reports on a study from ZenithOptimedia that argues that online ad spending in the region is growing at a faster pace than the world average. The reasons cited for this are the following:
• Growing Internet Penetration
• Increased Internet Usage per person
“Brazil’s online ad market grew by 66.6 percent last year to $278 million. By comparison, the overall Brazilian ad market grew by 25.1 percent. Argentina, Chile and Uruguay showed similar trends.”
In the midst of recession talk and other catastrophes, Latin America keeps showing a decisive growth trend.
The article, here:
Latin Internet Ads Jump [Latin Business Chronicle]
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