We came across an interesting press release from Hi Media Group this morning:
• Latin Americans spend 375 minutes per user per month on social networking sites (as opposed to 249 minutes in USA)
• Visitors to social networks grew by 16% from November 2006-June 2007.
• With 75% of all unique visitors going to social networks, Brazilians lead Americans (64 percent) and have earned a reputation as early adopters of global online trends
• While big social networks like Facebook and Fotolog are still built and financed in San Francisco and New York, increasingly the consumers who make or break global digital networks are found in Latin America.
This is why we are betting big on a social networking platform as our next recruitment vehicle. We think this is te way to go.
The press release can be found here:
Latin Americans are World’s Most-Engaged Social Networkers [Hispanic PR Wire]
Loading ...