Comments on: Steve Jobs on market research: We don’t do it. http://blog.livrapanels.com/index.php/2008/03/10/steve-jobs-on-market-research-we-dont-do-it/ Comments about the fast moving Online Research Industry Tue, 07 Sep 2010 09:12:02 +0000 http://wordpress.org/?v=2.7.1 hourly 1 By: Simon http://blog.livrapanels.com/index.php/2008/03/10/steve-jobs-on-market-research-we-dont-do-it/comment-page-1/#comment-1746 Simon Mon, 10 Mar 2008 14:09:41 +0000 http://blog.livrapanels.com/index.php/2008/03/10/steve-jobs-on-market-research-we-dont-do-it/#comment-1746 Good spot Diego. I think this says a lot about ingrained perceptions of research. Traditional focus groups and hall tests are seriously flawed - as an industry we need to innovate and promote new techniques that get to the heart of replicating a product experience. Techniques using our knowledge of psychology, physiology and neuroscience may be costly at first, but if we can prove their effectiveness it will be for the long term benefit. This lack of innovation actually forms part of my most recent blog post - http://curiouslypersistent.wordpress.com/2008/03/10/image-conscious/ Best Simon Good spot Diego. I think this says a lot about ingrained perceptions of research. Traditional focus groups and hall tests are seriously flawed - as an industry we need to innovate and promote new techniques that get to the heart of replicating a product experience. Techniques using our knowledge of psychology, physiology and neuroscience may be costly at first, but if we can prove their effectiveness it will be for the long term benefit.

This lack of innovation actually forms part of my most recent blog post - http://curiouslypersistent.wordpress.com/2008/03/10/image-conscious/

Best
Simon

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