Our industry is faced with a common problem, how to keep people interested in completing online surveys? Decreasing response rates are affecting everybody and the key seems to be finding a way to engage people with something other than e-mail.
I have always argued that the problem with online research is that with the exception of [...]

We hope that you are all enjoying the ESOMAR Orlando conference. Martin and Joana from Livra are already there. We will get some updates and pictures later this week. We look forward to seeing you in Orlando!

Just found this article on the International Herald Tribune about the difficulties of blogging from Cuba. As we had previously reported, Internet connections in Cuba are restricted to tourists and some government officials. There is however some very brave people that go through a few hurdles in order to update their blogs everyday.
“When Yoani Sanchez, [...]

Interested in participating in Argentine democracy? Why not buy a couple of votes for the next election on eBay? Yes, a group of Argentines have started “auctioning” their votes for the next presidential election on eBay. According to this BBC article…
“Opening prices for the votes range from 1 peso ($0.30) to 300 pesos ($95). Argentine [...]

As you may or may not know, the leading social networking site in Brazil is Google owned Orkut. Nobody really knows why, the site was created by a Google employee in the US and I don’t know… Brazilians liked it.
As with any other Google property, ads are pushed whenever possible alongside content. And as often [...]

I think this came out a few weeks ago, but still worth reporting. Results of a recent study done by Greenfield Online (and / or Ciao, not really sure what’s the right way to quote them) shows that online market research spending will continue to grow.
“Some 82 percent of market researchers surveyed in North America [...]

Livra Panels participated in the annual AMAI congress in Mexico a couple of weeks ago, Laura from our Buenos Aires office was there and reported it was a great conference.
Among them, one of the most interesting was that given by Dave Nichols from The Brandgym. His presentation “Shaping the Future” talked about how research should [...]

Hi everbody,
Yes, we are very proud and happy to announce our new little sisters… our blogs for panellists!

Livra Panellists Blog (Español)
Livra Panellists Blog (Português)
From today, our community team will be posting interesting topics and discussing some Livra surveys results on the blog. The blog is available in Spanish and Portuguese and the first post includes [...]

According to this Wall Street Journal article, Dell will start selling their notebooks and desktop computers through Walmart stores in Mexico and Brasil. I find this good, the more computers available to the masses… the merrier
Here’s the article:
Dell to Sell PCs in Brasil, Mexico Through Wal-Mart stores [WSJ]

Ad Age published an article today on how marketers don’t respect researchers when they clearly should. The article is an interesting snapshot of the industry and makes a few good points. Also a segment about online research and its supposed contribution to data quality decline.
Here’s the article…
R-E-S-P-E-C-T: Why Market Research Just Doesn’t Get It [Advertising [...]