eMarketer has released a report called “Hispanic Americans Online: A fragmented population” with some very interesting findings, the report states that 18.8 million Hispanic Americans are online and that the number will grow to 25 million in 2011.
The report also points out a reality that marketers and researchers have been too stubborn (or most likely ignorant) to see:
- Language is a key issue for marketers targeting them—but it is not the only issue.
- There is no “one size fits all” strategy for reaching Hispanic consumers.
- A defining characteristic of this segment is the variety of its nationalities, languages, degrees of acculturation, income and education levels.
- Hispanic males have a median age seven years younger than the total US population, while Hispanic females are a median of 10 years younger.
Brief article and report here:
What’s ‘Online Marketing’ in Spanish? [eMarketer]
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