Comments on: Is social polling the holy grail of online research? Maybe, but not really. http://blog.livrapanels.com/index.php/2007/10/31/is-social-polling-the-holy-grail-of-online-research-maybe-but-not-really/ Comments about the fast moving Online Research Industry Wed, 16 Dec 2009 11:22:52 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: Martin http://blog.livrapanels.com/index.php/2007/10/31/is-social-polling-the-holy-grail-of-online-research-maybe-but-not-really/comment-page-1/#comment-1077 Martin Mon, 03 Dec 2007 18:54:12 +0000 http://blog.livrapanels.com/index.php/2007/10/31/is-social-polling-the-holy-grail-of-online-research-maybe-but-not-really/#comment-1077 LOI (length of interview) and fun-factors are key to address that problem. Surveys don't need to take 1 minute for that, but 15 minutes is much better than 25. Not all surveys need to have videos but making small changes (images, the way questions are asked, etc) could increase the fun/interesting factor We believe that questionnaires are focused too much on the researcher's needs rather than on panelist experience and actually THAT has affected the quality of responses and will affect the panelists engagement to surveys in the future. It should be more balanced. LOI (length of interview) and fun-factors are key to address that problem.

Surveys don’t need to take 1 minute for that, but 15 minutes is much better than 25. Not all surveys need to have videos but making small changes (images, the way questions are asked, etc) could increase the fun/interesting factor

We believe that questionnaires are focused too much on the researcher’s needs rather than on panelist experience and actually THAT has affected the quality of responses and will affect the panelists engagement to surveys in the future. It should be more balanced.

]]> By: Diego http://blog.livrapanels.com/index.php/2007/10/31/is-social-polling-the-holy-grail-of-online-research-maybe-but-not-really/comment-page-1/#comment-1076 Diego Mon, 03 Dec 2007 17:03:31 +0000 http://blog.livrapanels.com/index.php/2007/10/31/is-social-polling-the-holy-grail-of-online-research-maybe-but-not-really/#comment-1076 Hi There, Thanks for your comment. I am not sure exactly what you refer to. If you refer to how to engange / recruit online panelists, I do not pretend to know the right answer. What I do in my post is give some guidelines that I think will put you in the right direction. If you refer to doing shorter and more fun surveys, then the same. I don't have the answer but this is something that needs to be looked at. I don't see how a long boring and repetitive survey is more accurate than a fun one. Diego Hi There,

Thanks for your comment. I am not sure exactly what you refer to. If you refer to how to engange / recruit online panelists, I do not pretend to know the right answer. What I do in my post is give some guidelines that I think will put you in the right direction. If you refer to doing shorter and more fun surveys, then the same. I don’t have the answer but this is something that needs to be looked at. I don’t see how a long boring and repetitive survey is more accurate than a fun one.

Diego

]]> By: s http://blog.livrapanels.com/index.php/2007/10/31/is-social-polling-the-holy-grail-of-online-research-maybe-but-not-really/comment-page-1/#comment-1066 s Sat, 01 Dec 2007 09:32:18 +0000 http://blog.livrapanels.com/index.php/2007/10/31/is-social-polling-the-holy-grail-of-online-research-maybe-but-not-really/#comment-1066 um. but you did not address how to do that *and* still be scientific and hence relevant as data. um. but you did not address how to do that *and* still be scientific and hence relevant as data.

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