Intel’s Director General for Latin America said that Brazil will be the world’s third largest computer market in 2010. Although now it occupies the seventh place (after USA, China, France, UK, Germany and Japan) current and projected market growth indicates this could be the case. Apparently Brazil’s computer industry growth is 10% higher than the world average (10%).
Now, this is interesting, the article mentions a study with the following findings:
- 78% of Brazilians who bought a computer in 2006 chose to acquire a new one, instead of a second-hand one, up from 75 percent in 2005
- Personal computers in Brazil are being used for more sophisticated purposes than before, such as downloading music and videos, backup, interactions on online communities and uploading digital photos to websites
- Internet users who rely on broadband cable connection increased from 10 percent to 16 percent, and dial-up connections fell from 45 percent to 39 percent
So why this trend? Intel’s President in Brazil lists four main reasons:
- Devaluation of the US Dollar against the local currency (Real)
- The struggle to ban an underground market (?)
- Tax incentives
- More credit availability
More here:
Intel expects Brazil to become 3rd largest computer market [English.eastday.com]
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