ComScore, thank you for making our lives easier. First Latin American Internet Usage report released…

Finally a trustworthy report on Latin America. The findings are not surprising, but VERY useful. Some info worth mentioning:

  • Brazil had the largest online population with 15.8 million users, which is 11 percent of the country’s population over the age of 15. However Chile, with 45 percent of its population online, had the highest Internet penetration.
  • The average Latin American Internet user spent 29 hours online during the month - more than the global average of 25 hours
  • Internet users in Argentina were the most active of all users in the region -accessing the Internet an average of 18 days in the month.
  • The Brazilian Internet user viewed, on average, 3,371 pages during the month - 40 percent more than the Latin American average of 2,338.

Here are the Internet user numbers for the main countries…
Internet Penetration percentages (based on Age 15+ population) for main Latin American countries are as follow:

Argentina - 24%
Brazil - 11%
Chile - 45%
Colombia - 9%
Mexico - 14%
Puerto Rico - 26%

One interesting fact is that Microsoft still has an edge over Google in the region.

These are the top 5 most visited sites in Latin America:

1. Microsoft Sites
2. Google Sites
3. Yahoo! Sites
4. Terra Networks
5. Mercado Libre (auction website)

Cool stuff!

Here goes comScore’s press release and other related articles:

comScore Publishes First Review of Latin American Internet Usage [CNN Money]
First Latin American Internet usage report released [BizReport]
Latins prefer Microsoft to Google [The Register]

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