After all that practising, vocalizing, endless rehearsals. We give you our Christmas special… Untitled from Livra Panels on Vimeo.

The New York Times publishes an interesting (?) article about how cellphones are affecting the accuracy of poll sampling. Because more and more people only have a cellphone and no land line and cellphones are not geographically based, this brings problems. The article says… “Since the 1970s, pollsters have relied on sampling techniques that depend [...]

Hi there, This is a first release of results of our (impressive) digital lifestyle survey conducted a couple of months ago… As opposed to USA and Europe where there seems to be a uniform social networking trend, Latin America shows fragmented usage. This report is based on a study conducted in Latin America in September [...]

Yes, how cool is that? Too bad it links to our very poor post about it

eMarketer just released some new Internet penetration figures sorted by race / ethnicity. Hispanics in the US are still the third largest “ethnicity” on the Internet, accounting for 10% of all US Internet users: More info here: African Americans Still Lag Online [eMarketer]

Brazil seems to be doing everything right at the moment, they just announced a government plan to expand broadband Internet access to nearly everyone who has a telephone line. The project, which would cost $ 1.7 billion, mostly consists in laying new fiber optic telephone lines. The press release says that although Brazil has more [...]

For the last few months we spotted an alarming (and somewhat hilarious) trend among the market research crowd, it seems to be mentioned in every conference. We think it started back in April when someone announced the “potential” that the online game Second Life had for the research and advertising industries. At the time we [...]

A survey conducted by the Spanish university of Navarra and internet educational organisation EducaRed showed some interesting though questionable results about children and their relationship with the Internet in Latin America. 21,774 pupils aged 6-18 years were surveyed in Argentina, Guatemala, Colombia, Mexico, Brazil, Chile, Peru and Venezuela. They filled in online forms adapted to [...]

eMarketer has released a report called “Hispanic Americans Online: A fragmented population” with some very interesting findings, the report states that 18.8 million Hispanic Americans are online and that the number will grow to 25 million in 2011. The report also points out a reality that marketers and researchers have been too stubborn (or most [...]

According to an IBOPE/NetRatings report recently released, people that have access to the Internet at home have surpassed the 20 million mark in September 2007. To put it in more Latin American terms, that’s enough to fill the Maracanã 210 times. A few interesting figures are included: * The total figure is 36.9 Million if [...]