As always, Esomar’s Global Market Research Report gives us amazing insight into what’s happening in the industry in general (as well as great numbers and charts to include in our Powerpoint presentations :-).

These are some of the most interesting findings:

• Global Market Research turnover tops $23 billion in 2005 with a growth rate of 4.3%
• Europe maintains its leading role with 45% of the global market
• Use of online studies grows by 80%

Also…

“online research is now playing a key role in Market Research around the world, representing 20% of expenditure on data collection methods. This figure nearly has nearly doubled from 2004 to 2005 (11% in 2004)”

You can read the whole summary here:

Esomar unveils top line results from its 2005 Global Market Research Report [Esomar.org]