Greefield announced today the launch of a new survey platform called SMRS. The article says…

“A key feature of SRMS is its ability to improve the panelist experience,” stated David St. Pierre, Greenfield Online’s Chief Technology Officer. “We are keenly aware that our panelists are one of our most important assets. New capabilities for dynamic survey routing will enable us to invite the most appropriate, and likely to participate, panelist for each project. This is win-win for both panelists and clients.”

You can read the complete press release here:

Greenfield Online Launches New Tehnology Platform [ Yahoo! News]