A very interesting article about how courts in the US deal with surveys and what their legal value is…
“Courts, though, won’t accept survey evidence unless it clears a rigorous set of hurdles. The survey must select and examine a proper “universe.” In other words, if the issue is confused consumers, that universe should be potential buyers of the product in question.”
And this is funny…
“The findings were disturbing. Over a third of those surveyed said they went on spring break partly because it would involve drinking alcohol. A whopping 70 percent of those who went on a spring break trip said they knew friends who had more than one sex partner during the trip; 13 percent said they did so themselves”
Read it for yourself…
Babes on the beach: a survey told tall tales [Newsobserver.com]
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